The words 'website strategy' might sound tedious and formulaic. However, it can be a fun opportunity to deep dive into the heart of your business and its purpose.
A clear website strategy will help you make informed decisions about your website's design, development, and content and ensure that your website is optimised to achieve your business or personal objectives. With a clear strategy, your website may resonate with your target audience, deliver the results you are looking for, and effectively communicate your message. I have put together seven questions to make it easier for you. Let's jump in.
1. What are the primary business objectives of the website?
Understanding what you want to achieve with your business is a big one when it comes to developing a strategy that will work for you. It will also help you prioritise essential features, functionality and content.
2. Who are my target audiences?
Defining your target audience is necessary to ensure your website appeals to the right people. You need to understand your audience's needs, pain points, and interests to develop content and features that will engage and convert them.
3. What is your unique selling proposition?
You gotta define what makes your brand, products or services unique from your competitors. Don't be shy; everyone has their own distinctive touch. This will help you differentiate your website and business, making it easier for users to choose you over others.
4. What is the user journey on your website?
It is essential to understand how users will interact with your website, including the path they take and what actions they are likely to take. This will help you create a website that is user-friendly, intuitive, and easy to navigate.
5. What are your website's core features and functionality?
Establish the key features and functionality your website requires to meet your goals and objectives. This includes integrations or third-party tools you must implement, like a booking system or contact forms.
6. What is your content strategy?
Copy and images are everything! It's sometimes assumed they can be thrown together at the last moment. In fact, they need your utmost attention. Your content strategy should define what type of content you will produce, how it will be structured, and how it will be distributed. This will help you create a consistent voice and tone that resonates with your audience.
7. How will you measure success?
Defining your KPIs is vital to determine whether your website meets your goals and objectives. Tracking your website's performance through analytics will help refine your strategy and improve results.
By being on top of these seven website strategy questions, you'll be better equipped to develop a website that is a treat to your business and delivers results.